Summer is now in full swing across Europe, yet for holiday home owners and property manager's back to back bookings are starting to feel like a thing of the past.
Due to the current economic climate, many travellers are waiting until the last minute to cash in on huge savings. With great flight deals and last minute holiday packages on offer, the holiday rental market is starting to spot gaps appearing in their once solid rental calendars.
Becoming part of this last minute holiday revolution does not have to be difficult. Home owners and property manager's can take advantage without having to sacrifice on price or quality. With distinctive characteristics last minute travellers tend to be looking for a quick getaway, a great deal, short breaks or special events. The following few tips are guaranteed to fill those spaces in your calendar and make sure you maximise your rentals this summer.
A Quick GetawayFor last minute bookings you must ensure your process does not drag on. Respond to emails quickly and have all required documentation and forms easily to hand. Payment is another thing to consider, you need to allow last minute guest to make immediate payment, and by accepting credit/debit cards or setting up a PayPal account you can ensure you receive funds instantly.
Grab their attention with special offers and great deals. Make sure these stand out by including them in your headline and reiterating them in your pricing information. The more enticing the offer the more like you are to secure a booking. This does not mean you need to slash your prices drastically but emphases key points such as no cost extras or reduced prices for short break stays.
Short BreaksThose looking for short breaks or weekend stays have difficulties with minimum stay requirements or inflexible changeover days. Temporarily allowing guests to pick and choose arrival and departure days can work out to benefit you. Instead of having a completely empty 7 day period you could end up with 2 bookings covering the entire duration.
Special EventsCheck out what special events are taking place in the local vicinity and let guests know your rental is available. Again highlighting this in your headline or opening text will draw those looking for somewhere to stay whilst they are attending the event.
Attracting last minute bookings is just the start. Once you have secured bookings you need to be sure that your business processes can accommodate them. Ensuring that your rental property is cleaned immediately on guest's departure, will allow you to receive late bookings at all times and at a minutes notice, whilst installing a key safe will allow the guests to arrive and access the keys without the need for posting them or arranging meet and greets.
By implementing these few easy steps, you can maximise your rentals with last minute bookings and ensure your calendar remains full all year round.