Friday, 13 August 2010

& owners of second homes abroad.

The latest trend, according to a recent report by for 2010-2011, is for DIY holidays. Price-savvy British holidaymakers are apparently leading the world in "unpackaging" to seek the best value for money and cost-effective holidays.

Responding to this surge in demand for self catering accommodation abroad, has been launched to connect homeowners and property managers with travellers who seek the space, value and amenities of holiday rental homes as an alternative to holiday packages or hotels.

The site offers its visitors the chance to bid on holiday accommodation in a live online auction environment. keeps the process simple and cost-effective for both buyers and sellers. There are no fees to list a property on the site, in fact you are not charged anything until your property’s availability is successful sold. Once it is, the fee is 8% of the final sale price or 5% for subscribers. PayPal is the secure online payment method used which allows you to pay or receive payment quickly and easily without sharing any of your financial information.
This is major new marketing opportunity for owners of second homes properties abroad as it takes mere minutes to put your holiday home in front of potential buyers. The site features a searchable directory and postings are submitted to all major search engines, maximizing the exposure. Postings are available for virtually all types of property, from apartments, townhouses and villas in destinations such as Portugal, Spain, Cyprus, Turkey and the USA, with new locations being added all the time. was established in 2008 by Linda and Keely Capel. Both have worked in the travel and property rental industries for a number of years. They spotted a niche in the market for British second home owners who rent out their properties to holiday makers. Many of these owners end up with vacant weeks that they are unable to sell and in view of the current economy genuinley need to secure bookings so they can cover their expenses and costs. Inspired by ebays auction business model, the mother and daughter team set up the UK’s first online auction for holiday rentals.
Managing Director, Keely Capel, a savvy travel professional with a solid experience of providing quality service and competitive prices has worked closely with a team of programmers and designers to ensure the website can handle the expected traffic, along with ensuring a secure and reliable payment system.

Keely comments, “Since launching, sellers have enthusiastically welcomed our site saying its exactly what’s needed. They like the idea of selling to an increased pool of buyers and avoiding the long, tedious process of some other holiday rental websites, preferring the flexibility to amend prices at short notice or at suitable times of the year. Our online auction works in real time, uploads are instant and open the door to qualified buyers. More buyers mean more competition and better prices for sellers who can control the process, setting terms of sale and minimum prices.”

On the subject of on line security for customers Keely advises, “We utilize the leading e-commerce platform PayPal because it offers a safe, convenient way to pay online as well as protecting consumers transactions. As a seller, when you are paid via PayPal, the funds are sent instantly to your PayPal account which can either withdrawn to your bank account, or used to pay for other items directly from your PayPal balance. PayPal also boasts the advantage of a seller protection policy.”

A key to making online auctions effective is not in the technology alone, but also in the marketing assistance that follows the posting. Keely adds,"Unlike other auction sites, we provide 24 hour support and assistance. We realise that people will upload their homes onto the site and be searching for holidays at evenings and weekends and we’re always here to help. Plus we are also arranging strategic partnerships with destination service providers such as harnesses the power of the Internet to benefit holidaymakers and motivated holiday home owners. Buyers can search, bid on and acquire time in holiday properties and sellers can efficiently post properties and market to prospective buyers.
The essential travel shopping experience, travellers can select from a list of international destinations and have the ultimate platform to name their prices on accommodation to come away with huge savings. A communication portal also enables you to to talk directly with the property owner whilst the auction is taking place so you can ask all the questions you want before making your decision. You can access several live auctions simultaneously and an automated bidder facility means you can set a maximum bid. Bidding for some offerings starts at €75 and auctions are set for 3, 5, 7 or 10 days. The concept is already proving effective and luring customers from all over the world.

The unique website also assists property owners with an alternative method of selling available holiday weeks. The safe, convenient and easy to use site will assist you with the generation of revenues. Features include a reserve price facility, the option to pre-determine the starting price for your auction, plus the ability to load items at short notice. You can list multiple weeks and also utilise the option of a “Buy now” facility for your prospective clients.
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For further media information & images please contact
Melanie Down
Tel: 00351 914 372 707